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What?

A guide to Graphic Arts techniques composed of two separate volumes and a pocket colour chart.

Why?

Provide advertisers in the luxury sector with a repository on Graphic Arts techniques to strengthen and enhance their brand identity.

How?

Thanks to a guide that presents itself as a true trendbook, a source of inspiration and a visual Graphic Arts reference tool.

Purpose ?

Facilitate advertiser research and development in the aesthetic definition and optimisation of their finished products while promoting the mastery of French manufacturing and the companies which contributed to the project.

Advantage for the end user?

– A rich repository that suggests models, styles, and integrated tools,
– Professional support in optimising future products.

The panel’s opinion

The panel welcomed the supplier’s willingness to share its expertise in a comprehensive and coherent repository of Graphic Arts techniques.